Monday, June 07, 2004

Werther's Candies - where are they made?

The Dutch among us insists that delectable Werther's hard candies are made in his beloved home land. As you were all enjoying your buttery treats, I did some checking...

First, they are owned by the confection conglomerate called Stork ("Brands that capture your heart"). Hmmm... sure sounds and looks like anything but American. In addition to Werther's they own the brands Merci, Nimm2, Knoppers, Campino, and ... yes, .... Super Dickmann's. Nope, doesn't sound American.

Now, why would anyone have thought they were American in the first place? Misleading advertising. Remember those adds about the grandfather standing by the white picket fence sharing Werther's with the sweet little wholesome grandkid?

Well, to make a long story short (and sweet)...
You can read a silly little history, no doubt crafted by a slick marketing guru, called Candies From the Good Old Days. And those good old days were in
Germany.


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